How to Swarm to the top of the App Store iciousDigg It secret to getting to the top in the App Store is getting Apple AAPL news people to notice your product and promote it in categories like Whats Hot and What Were Playing This kind of attention drives tons of traffic to your app he says But it is near impossible to engage the infamously closedoff company directly especially with many new titles coming through every day Instead he says developers need to be able to generate buzz around the blogosphere and on online message boards to pique Apples interest Whatley says PR firm TriplePoint was key to sparking interest in the original geoDefense which was released last February and now Swarm For an indie developer to be successful you have to do more than write code You have to figure out how to get the word out about your game says Whatley who does game development in his spare timeHis day job is president and chief executive of Simutronics a company he cofounded over 20 years ago that creates game engine software for publishers like Electronic Arts ERTS news people But what if an indie developer doesnt have the budget to hire a PR firm Whatley says getting one on board can require little or no money Some firms like TriplePoint are willing to work out a deal He recommends searching for firms that specialize in iPhone apps Once a firm gets to work promoting a game it should pitch gaming journalists and help the developer come up with an overall strategy including a price point As a base the 99cent price point is really lucrative in terms of getting to the top of the list says Triple Point account executive Chris Heintz Then you can eventually bump that up depending on the games successRead All